This came out a while ago. But it turns out that Best Buy has two versions of their website. A public one and one that is only available in stores. Seems that they advertise prices on their public website, but they have them at full price on the internal one. Here is a short blurb on it. I haven't shopped at Best Buy in a long time. This internal web site is another example of unethical business practices. I've got no problems with a company going after profits, but tricking and lying to your customers is out of bounds. Not that it makes a bit of difference to them, but my commitment to not shop at their stores has been re-enforced.