Note: This site is currently "Under construction". I'm migrating to a new version of my site building software. Lots of things are in a state of disrepair as a result (for example, footnote links aren't working). It's all part of the process of building in public. Most things should still be readable though.

Superfads Reel

The video below has been making the rounds over the past few days. It's a commercial for Durex condoms featuring condom/balloon animals going at it. It was created by a company called Superfad who have done a lot of other great work.

For one, they created outtakes that are well worth a watch at the end of the video.

More impressive is their reel. It's got some beautiful images in there and stands as a great example of why we don't have much of a chance against commercials. I mean, when stuff looks that cool, you'd have to be lacking a pulse not to be influenced.

Black and white photo of a woman with a butterfly launching from her hand

Excellent stuff.

_Update November, 2021_

The Superfad site is dead. Links to it have been removed, but I found a YouTube video of the commercial and outtakes. The demo reel is a different one, but it's representative of the time.