A friend with a four year old daughter has done his best to keep McDonald's out her world. She has never been in one, and he does his best to limit her exposure to commercials and marketing messages in general. He knew it was only a matter of time though and then yesterday she caught part of an egg-mcmuffin commercial and said, "Daddy, I want to go to McDonald's with you. I love McDonald's". From not knowing about it to "Loving It" (which is McD's current marketing slogan) in the blink of an eye. Yikes.